Zygmunt Rytka

Fiat 126p

Zygmunt Rytka

The appeal for a socialist consumer society launched by Edward Gierek’s government catapulted Fiat 126p (production launched in 1973) to the status of a household icon. Rytka shows off the Polish consumer fetish in pop art-flavored close-ups and repetitions, thus ironically denouncing the demagoguery of the communist authorities.