Charlene de Carvalho-Heineken

The Magic of Heineken

Freddy Heineken, Charlene de Carvalho-Heineken

Take a captivating ride through nearly 150 years of entertaining history telling the story of the world's largest family controlled brewer. Meet Gerard Adriaan Heineken, who founded the first Heineken Brewery in 1864 and follow this extraordinary tale of pioneering adventure, relentless obsession for quality, persistent innovation, environmental sustainability, and celebrated sports and music events.