Rosalena Brady

Faded Color

Rosalena Brady

"Faded Color" is an alchemical film created to reprogram the self activation effect made by beauty advertising. It uses repetitive body gestures to deconstruct a woman's body shown in a hair color commercial. Through chemical transformation, it's faded color symbolizes the paradox of beauty. Hand processed with added Clairol Hair Color in Shade #2 on 16mm.