Emeka Ogboh

Sufferhead Original (Frankfurt edition)

Emeka Ogboh

Sufferhead Original (Frankfurt edition) by Emeka Ogboh includes a beer specially brewed for Frankfurt, which is inspired by the tastes of Africans living in Germany, and an accompanying advertising spot. Tapping into the cliché of the “blonde” beer brewed according to so-called “purity requirements” (Reinheitsgebot), the artist plays with and exposes racist thinking patterns of foreign vs. native, different vs. familiar, and pure vs. heterogeneous.