Adrian Melis
2021The Making of Forty Rectangular Pieces for a Floor Construction
Adrian Melis
In Cuba, due to a shortage of materials to produce, the workers of a state-run enterprise spend their workday just sitting, waiting for their working time to come to an end. Taking advantage of this still, idle time, it was my interest to give life to the factory, to generate a new form of movement, of a virtual, apparent nature. Each one of the workers and all together imitated for the whole workday - from 8 to 5 pm the usual noises heard during the functioning of the factory, such as concrete makers, mixing machines, shovels, trucks, wheelbarrows.
The Making of Forty Rectangular Pieces for a Floor Construction
Engagement Rate Formula
Adrian Melis
Engagement Rate Formula is a video in which Melis proposes a serial production of social media 'Like' icons made out of plaster material. Once the 500 Likes have been reached, they are packed in boxes to be sent by post to the Moira refugee camp on the island of Lesbos, Greece.
Engagement Rate Formula
