Rachel Dretzin
2021The Persuaders
Barak Goodman, Rachel Dretzin
Douglas Atkins, Scott Donaton
PBS Frontline takes an in-depth look at the multibillion-dollar "persuasion industries" of advertising and public relations and how marketers have developed new ways of integrating their messages deeper into the fabric of our lives. Through sophisticated market research methods to better understand consumers and by turning to the little-understood techniques of public relations to make sure their messages come from sources we trust, marketers are crafting messages that resonate with an increasingly cynical public.
The Persuaders
Hope & Fury: MLK, the Movement and the Media
Phil Bertelsen, Rachel Dretzin
Martin Agronsky, Joseph Boyce
A documentary following the civil rights movement and how the media, in particular the burgeoning TV, was used to fight for equality in the 1960s. From Selma to Charlottesville, we also see how modern activists use today's technology to continue fighting injustice today.
Hope & Fury: MLK, the Movement and the Media
Digital Nation: Life On The Virtual Frontier
Rachel Dretzin
Digital Nation is a new, open source PBS project that explores what it means to be human in an entirely new world -- a digital world. It consists of this Web site as well as a major FRONTLINE documentary to be broadcast on Feb. 2, 2010. Our production team is posting rough cuts and raw footage on the web, and gathering input, feedback and stories from users as we go.
Digital Nation: Life On The Virtual Frontier