Unfrosted

In a time when milk and cereal ruled breakfast, a fierce corporate battle begins over a revolutionary new pastry.

A young runaway orders Pop-Tarts in a diner, and Bob Cabana offers to tell him the true origin story of the American breakfast food.

In 1963, Bob is head of development at the Kellogg's corporation, headquartered in Battle Creek, Michigan. After Kellogg's once again dominates their rival Post in the annual Bowl and Spoon Awards, Bob senses that Post is about to unveil something that could dominate the market. Soon after, Bob observes two children dumpster-diving at Post, and discovers they are creating a shelf-stable, fruit-based pastry breakfast food that seems to have addictive effects on children.